Our Story

Tasman Bay Food Group is a niche company who manufacture a range of quality products under our own brands and also contract manufacture quality products for the food industry. Our own brands include iconic NZ brand Juicies, Moosies Milk Freeze, Nature’s Harvest Organic, Zesti, Cool Sips, Hot Bites and Cookie Tree.

Tasman Bay Food Group

We are trusted leaders in the manufacture and sale of unique, innovative food products and brands to customers worldwide.

We achieve this through our ongoing commitment to quality and excellence in all that we do.

News
Small Business: A lean food business
Small Business: Lean thinking
New Zealand food week in UAE

Tasman Bay Food Group is a niche company who manufacture a range of quality products under our own brands and also contract manufacture quality products for the food industry. Founder Brian Hirst set out to create a team and a business, drawing on the resources of the Nelson region by making healthy, tasty food and beverage products that appeal to customers across borders and age groups. Our manufacturing capability extends across a range of unique, value-added products and includes healthy frozen juice bars, dairy products, baked fruit bars, fruit & nut bars, fruit pies, biscotti and long life military products.

Innovation is a key differentiator among food manufacturers and Tasman Bay can point to numerous initiatives over the years that have been pioneering in the NZ food industry. This continues with our new projects today. Our own brands include iconic NZ brand Juicies, Moosies Milk Freeze, Nature’s Harvest Organic, Zesti, Cool Sips, Hot Bites and Cookie Tree. These products are sold throughout schools, supermarkets and independent retailers in both NZ and Australia, along with the development of other export markets. Tasman Bay has won many awards over the years both nationally and internationally for product, innovation and business strategy. In addition to our own brands, we are experiencing impressive success in contract manufacturing multi-national companies, military customers in Asia and the Middle East, along with many other smaller companies, and we intend to continue expanding into contract manufacturing. As a business, we constantly invest and are currently in the process of expanding/developing our fruit processing facility on site.

The international food industry demands very high standards of quality systems and food safety. Tasman Bay is BRC (British Retail Consortium) certified to “A” grade standard. Tasman Bay has a long standing focus on these aspects of our business and we consider ourselves an industry leader in them.

Today, Brian is still behind the business as both the major shareholder and Chairman of the Board, and his founding belief of manufacturing healthy products sourced with local ingredients wherever possible, is as important to him today, as it was in 1984 when he founded the business.

Our Values

  • We value honesty and are accountable and responsible for all that we do.
  • We have a commitment to trust, respect and to care about each other. We value the importance of teamwork within our workplace.
  • We are proud of the products we manufacture and focus on quality, consistency and excellence, always.
  • We have a shared vision to innovate and use our initiative to continuously improve our products and processes.
  • We operate our business ethically with commitment to leadership, professionalism and integrity.